Key Australian beauty YouTubers are helping to spread the word about its new Secret Curl silicone pop-up rollers by creating informative how-tos. The vloggers who will be posting videos on their channels include Gemma Kate, brittersbeautyaus, MissMae144, JordysBeautySpot, Crystal Conte, and Katerina Beauty Blog.
“We are working with some of Australia’s best beauty talent. They are each creating a unique look with the Secret Curl – from a perfect up-do for a formal occasion to a more relaxed classic curl look for a date or night out with the girls,” says VS Sassoon category manager Belinda Davis.
“The idea is to show the versatility of the Secret Curl; to demonstrate these rollers can be used to achieve many different contemporary looks suitable for many different occasions. It’s also about introducing the hot roller to a new generation in such a way that they understand this is an exciting hair tool – that it allows them to achieve a modern twist on the perfect curl easily and professionally and in the comfort of their own home.”
As well as working with beauty vloggers, the Secret Curl launch campaign sees VS Sassoon collaborate with fashion brand MINKPINK on a number of initiatives. VS Sassoon is creating a quirky 15-second video with MINKPINK about the rollers, and is offering followers a chance to win the VS Sassoon Secret Curl and a MINKPINK outfit via an Instagram competition.
VS Sassoon will also be at the instore launch of MINKPINK’s new collection, Homie Housewives, where they will be doing demos and makeovers using the Secret Curl.
