Each year, the world’s biggest cosmetics brands are put to the test, as brand valuation and strategy consultancy Brand Finance teams up with Cosmetics Business’ SPC Magazine to determine the most powerful and valuable brands across the globe.
The results for the Brand Finance Cosmetics 50 are in, with L’Oréal Paris claiming the number one spot, boasting a record brand value of $US11.2 billion - up 15 per cent from 2014. “L'Oréal has pulled off the trick of simultaneously capturing the mass market while maintaining an air of exclusivity. L'Oréal is a powerhouse of brand creation. The key to its success is its unrivalled marketing focus and investment,” says Brand Finance chief executive David Haigh.
As for conglomerates, Procter & Gamble took top honours with listings for Gillette, Pantene, Olay, Head & Shoulders, Clairol, SK-II, Cover Girl, Max Factor, Old Spice and Wella. Collectively, P&G’s brands are the most valuable brands in the top 50, totalling $US27.46 billion.
Overall, the cosmetics industry is looking positive with the total brand value of the world’s top 50 cosmetics brands increasing 13 per cent from last year to $US106 billion.
See below for the full list of the top 50 most valuable cosmetics brands in the world:
1 L'Oréal Paris
2 Gillette
3 Dove
4 Pantene
5 Nivea
6 Chanel
7 Estée Lauder
8 Garnier
9 Olay
10 Lancôme
11 Avon
12 Johnson's
13 Clarins
14 Natura
15 Christian Dior
16 Maybelline
17 Head & Shoulders
18 Shiseido
19 Neutrogena
20 Palmolive
21 Rexona
22 L'Occitane
23 MAC
24 Schwarzkopf
25 Kanebo
26 Sunsilk
27 Lux
28 Clairol
29 The Body Shop
30 L'Oréal (Corporate)
31 Vichy
32 SK-II
33 Covergirl
34 Clinique
35 Rimmel
36 Max Factor
37 Oriflame
38 Bioré
39 Revlon
40 Old Spice
41 Wella
42 Sulwhasoo
43 Pond's
44 Biotherm
45 Pola
46 Kosé
47 Yves Saint Laurent
48 Clean & Clear
49 Hera
50 COTY
