Change is afoot at Oyster magazine - the Australian publication that covers fashion, music and pop culture in one has announced a rebrand for next year. The makeover will not just affect the magazine’s physical print, but its popular digital arm as well.
Oyster has announced its new website will be going live at the start of 2016, while its print magazine will be relaunched from twice-annually to quarterly from May.
The rebrand is a result of the publication’s acquisition by Inception Digital, and will be redesigned by UK agency Nonement to be more mobile-friendly.
Jade Harley, partner at Inception Digital explains: “The site is being built mobile-first while still offering a rich immersive desktop experience. In the lead up to the rebuild we’ve spent a lot of time analyzing how the Oyster audience engages with our content and we’re using that insight to inform the next evolution of Oyster.”
As part of the rebrand, Oyster will welcome back previous alumni Max Doyle and Malcolm Watt to guest edit the relaunch issue titled Origins.
Doyle commented on his return: “There’s a real sense of connectivity between the magazine and its readership that we want to continue to expand on. Because of the magazine’s longevity, there are very few people in the industry who haven’t had some form of association or connection with Oyster. It’s exciting to be a part of that history.”
