Crown Resorts has entered into the publication game with the launch of CRYSTAL, for which it has partnered with BauerWorks.
Launching in 2016, CRYSTAL will reflect the brand essence of Crown Resorts, focusing on luxury lifestyles, craftsmanship and experiences. The print magazine will be distributed throughout the Crown chain in Australia, Asia, Europe and the United States.
Crown Resorts chief marketing officer Christopher Coyne says of the collaboration: “Harnessing the power of BauerWorks’ editorial excellence, CRYSTAL will provide Crown Resorts with a publication that conveys our leadership in the luxury entertainment space, while showcasing the very best of Crown’s award-winning properties and services.
“Connecting with many thousands of visitors every year, CRYSTAL will set the bar high when it comes to delivering compelling editorial to our valued clientele.”
BauerWorks’ editorial director Susan Skelly will take charge of the publication, of which she says: “CRYSTAL will reach an exclusive VIP clientele who are influential, discerning, adventurous and always curious. This publication will be driven by passion, covering style, travel and entertainment on a grand scale. I look forward to introducing readers to the title when it launches in early 2016.”
