2016 has been the year of the refresh when it comes to lifestyle websites. We've seen GRAZIA undergo a major relaunch back on to the Australian scene, POPSUGAR get a revamped design, and ninemsn Honey this week change over to 9Honey. Now, the Body+Soul website is announcing a new look, name and logo.
The update sees the word "my" added to the logo on the website and social channels – reflecting the publication's increased focus on individuals. Other notable differences include an intuitive homepage, easier navigation, and a sleeker mobile site.
“Body+Soul is the leading authority on health and wellbeing information in this country. The website already leads the category with a unique audience of 409,000 and has a social community of over 115,000. Before starting the next phase of growth for bodyandsoul.com.au, we wanted to better understand the digital audience and conducted a survey with over 3000 readers," says NewsLifeMedia chief digital officer Julian Delany.
“The results of this clearly showed us that the health and wellbeing conversation online is very personal. The demand and need for health information is constant. It’s no longer considered nice to know, it’s fundamental to living happy fulfilling lives. Adding ‘my’ to the positioning of the digital product signals to our audience that the focus is on the individual. Essentially it’s about self-investment, what’s one way I can feel better in my mind and body today.”
bodyandsoul.com.au executive editor Melissa Overman adds: “We know there is a thirst for instant, trustworthy and exciting health content. The new bodyandsoul.com.au will focus on delivering news, personal stories, videos and expert advice and commentary to a new, younger audience.
“I’m thrilled that Phoebe Burgess (health and wellness), Fiona Falkiner (body image), Dani Venn (food) and Libby Trickett (fitness) are all on board as guest editors for the launch of the new site to share their personal experiences, tips, tricks and inspiration for a healthy body and mind.”
