While Sydney is renowned for its wellbeing prowess, further afield there may be no location more famed for its passion for health than LA. It’s proven a drawcard for wellness website Sporteluxe, which is launching an American presence with a Californian office.
In a statement the website explains: “We want to continue our mission of providing you with the freshest, most innovative content in the health and wellness scene. And this is why we’re taking up digs in LA, the health capital of the world.”
Says founder Bianca Cheah: “I can’t believe how far we’ve come since launching Sporteluxe and I’m so excited to see where this next step will take us. Los Angeles and Sydney are two of the world’s largest health meccas. To have a sneaker-adorned foot in both cities will keep us up to date with the latest trends and constantly ahead of the game.”
Business will carry on as usual in Australia, with the LA office an extension of the brand. The website will hire American editorial shortly, who are expected to contribute to the expansion of the site and brand – keeping locals afloat of the latest wellbeing, health, fitness and lifestyle news abroad.
