Kylie Jenner’s empire has expanded from the lipstick category with the reality TV star focusing on eyes for her next foray. Specifically, Jenner has just released an eyeshadow palette named Kyshadow to join her existing line of lip products including liquid lipstick, lip gloss and lip liner.
The nine-shade bronze palette is the first of three expected to make their debut this year. The news was announced via Jenner’s app, where make-up artist Ariel Tejada demonstrated how to get the youngest Kardashian’s statement look with the product.
Says Jenner of the latest development from her burgeoning beauty brand: “I’ve been using this palette every day for the past five or six months. Every Snapchat video, every Instagram you’ve seen me in, it’s been this palette. It’s been so hard to keep this a secret. I’m very specific about the color browns that go on my eye. This formula is very long-wearing, and [the shades] blend so effortlessly.”
Fan pandemonium continues for the brand – when the Kyshadow palette made its debut online earlier today it was sold out within one minute.
