ELLE magazine has become the first magazine in Australia to shoot both its cover and fashion editorial spread using only an iPhone.
Cover star Margaret Zhang was shot by Georges Antoni at sunset in Bondi using the iPhone 7 Plus, with the magazine going on sale today.
Commenting on the use of an iPhone to shoot such a big cover, Antoni said that it was “liberating” to use the device, and that “It’s also such an interesting dynamic to see how the public are so conditioned to seeing people shooting on their phones that they don’t really take notice, so the shoot could happen in a much more stealth way.”
ELLE Australia editor-in-chief, Justine Cullen, has said over the cover: “Since launch, ELLE Australia has always been the place where fashion meets pop culture and innovation, and nowhere is that junction more apparent than with this beautiful cover. Our phones these days are not only the truly 'must-have' accessory, they're also an extension of who we are. We are thrilled to bring this Australian first to life.”
