Popular women’s interest website Mamamia has rebranded; changing its logo and updating its website to focus on mobile.
In a post to its site, the Mamamia Team explained: “3 new things to get excited about…
1. Speed. You’re busy. We’re busy. Also impatient. So this Mamamia 7.0 is an astonishing 12 times faster. Think of all that spare time we’ve just freed up for you to read, watch and listen to more of our written articles podcasts and videos.
2. Mobile. Mobile. Mobile. Remember computers? Ha. Chances are you’re reading this on your phone because, well, why wouldn’t you be? Good news. We have some features especially for you. On the homepage you can scroll vertically to experience the diversity of content on Mamamia has. On the other hand, when there’s something you love like podcasts, you can start sliding horizontally to dive deep into your faves. This is a fully thumb-led redesign. And we don’t mean to brag (we do) but it’s awesome.
3. ‘Get into my ears.’ Thumbs aside, the number one request we’ve had from you is about making our award-winning podcasts and original viral videos easier to find.”
The website’s founder Mia Freedman took to Facebook to express her excitement at the redesign, saying she’s “not been this excited about Mamamia in years”.
