New York Fashion Week 2018 was a sea of influencers, but who came out on top, generating mega media impact this year?
Days after her picturesque, Insta-worthy wedding, Chiara Ferragni racked up a total of $1 million in media impact value and 1.8 million engagements with four pieces of NYFW-related content on her feed, according to Launchmetrics.
Ferragni’s #ad with Polo Ralph Lauren also was the second top-performing sponsored post of the week, generating $290,000 in MIV and 571,000 engagements.
Who took out top spot for sponsored content of the week? That would be Barbara Palvin’s Hugo Boss-sponsored post, bringing in a whopping $390,000 in MIV and 827,000 engagements.
Camila Coelho, one of the fastest-growing style influencers, also generated some major numbers. Posting 16 pieces of fashion week content to her feed, she reached a total of $1.1 million in MIV and 1.8 million engagements.
As for celebrities, Launchmetrics reported that Nicki Minaj took top spot for Instagram account of the week, with $8.7 million in MIV and 11 million engagements. Minaj also had the top post of the week, which received $1.4 million in MIV and 2.7 million engagements.
Image source: @chiaraferragni
