Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1792)
YSL Libre EDP (14 mentions)
Neutrogena Rapid Wrinkle Repair Retinol Oil (8 mentions)
Salvatore Ferragamo Signorina Ribelle EDP (7 mentions)
Gucci Beauty Rouge a Levres Satin Lipstick (7 mentions)
Tiffany & Co Love For Her (6 mentions)
M.A.C Lipstick (6 mentions)
Gucci Bloom Ambrosia Di Fiori Limited Edition (6 mentions)
Gucci Beauty Baume a Levres (6 mentions)
Cire Trudon Scented Candle (6 mentions)
Chanel Rouge Allure Ink (6 mentions)
Top 10 makeup products in print and online publications (out of 486)
Gucci Beauty Rouge a Levres Satin Lipstick (7 mentions)
M.A.C Lipstick (6 mentions)
Gucci Beauty Baume a Levres (6 mentions)
Chanel Rouge Allure Ink (6 mentions)
Marc Jacobs Dew Drops Coconut Highlighter (5 mentions)
Marc Jacobs Beauty Enamored Dazzling Gloss Lip Lacquer (5 mentions)
Giorgio Armani Luminous Silk Foundation (5 mentions)
OPI Infinite Shine Gel Lacquer (4 mentions)
Marc Jacobs Beauty Le Marc Lip Creme (4 mentions)
Marc Jacobs Beauty O!Mega Bronzer Perfect Tantric (4 mentions)
Top 10 skincare products in print and online publications (out of 663)
Neutrogena Rapid Wrinkle Repair Retinol Oil (8 mentions)
Lanolips 101 Ointment (5 mentions)
Creme De La Mer (5 mentions)
Clarins SOS Primer (5 mentions)
Bioderma Sensibio H2O Micelle Solution (5 mentions)
Aceology Ice Globe Facial Massager (5 mentions)
Ultra Violette Queen Screen SPF50 (4 mentions)
ModelCo Tan Jelly (4 mentions)
Ella Bache Bon Bon Collection (4 mentions)
The Beauty Chef Collagen Inner Beauty Boost (3 mentions)
Top 10 fragrance products in print and online publications (out of 243)
YSL Libre EDP (14 mentions)
Salvatore Ferragamo Signorina Ribelle EDP (7 mentions)
Tiffany & Co Love For Her (6 mentions)
Gucci Bloom Ambrosia Di Fiori Limited Edition (6 mentions)
Chanel No 5 Eau De Parfum (6 mentions)
OUAI North Bondi EDP (5 mentions)
L'Eau De Chloe (5 mentions)
Gucci Bloom EDP (5 mentions)
Chanel Gabrielle Chanel Essence EDP (5 mentions)
Calvin Klein Eternity for Men (5 mentions)
Top 10 haircare products in print and online publications (out of 247)
Olaplex No.7 Bonding Oil (5 mentions)
Mermade Hair Waver (4 mentions)
Roxy Jacenko Accessories Clip (3 mentions)
Reliquia Hair Clip (3 mentions)
Dyson Supersonic (3 mentions)
Valet Studio Hair Clip (2 mentions)
Trove Hairclip (2 mentions)
BaByliss Pro Super Clipper (2 mentions)
Slip Silk Scrunchies (2 mentions)
Sachajuan Hair Powder (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
