Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1180)
Kosas 10-Second Liquid Eyeshadow (8 mentions)
Ella Baché Daily Hydration Mist (5 mentions)
Paco Rabanne Olympea Legend EDP (4 mentions)
Kevin.Murphy Young.Again Dry Conditioner (4 mentions)
Hello Kitty by OPI (4 mentions)
Gucci Guilty Love Edition Pour Femme EDP (4 mentions)
Face Halo Makeup Remover (4 mentions)
Burberry Her Intense EDP (4 mentions)
Zoeva Authentik Skin Natural Luminous Foundation (3 mentions)
Revlon So Fierce! Mascara (3 mentions)
Top 10 makeup products in print and online publications (out of 341)
Kosas 10-Second Liquid Eyeshadow (8 mentions)
Hello Kitty by OPI (4 mentions)
Zoeva Authentik Skin Natural Luminous Foundation (3 mentions)
Revlon So Fierce! Mascara (3 mentions)
Revlon Photoready Glow Gelee (3 mentions)
Revlon Kiss Glow Lip Oil (3 mentions)
OPI Infinite Shine 2 (3 mentions)
Marc Jacobs Beauty See-Quins Glam Glitter Eyeshadow (3 mentions)
M.A.C Eyeshadow (3 mentions)
Marc Jacobs Beauty Highliner Liquid-Gel Eyeliner (3 mentions)
Top 10 skincare products in print and online publications (out of 462)
Ella Baché Daily Hydration Mist (5 mentions)
Face Halo Makeup Remover (4 mentions)
SkinCeuticals Brand Mention (3 mentions)
Paula's Choice Water-Infusing Electrolyte Moisturizer (3 mentions)
Go-To Fancy Face Oil Cleanser (3 mentions)
Biossance 100% Squalane Oil (3 mentions)
Alpha H Absolute Lip Perfector (3 mentions)
Votary Super Seed Nutrient Cream (2 mentions)
Ultra Violette SPF 50+ Queen Screen Lightweigh Sun Serum (2 mentions)
The Jojoba Company Pure Australian Jojoba Oil (2 mentions)
Top 10 fragrance products in print and online publications (out of 104)
Paco Rabanne Olympea Legend EDP (4 mentions)
Gucci Guilty Love Edition Pour Femme EDP (4 mentions)
Burberry Her Intense EDP (4 mentions)
Jean Paul Gaultier La Bella EDP (3 mentions)
Chanel No 5 Eau De Parfum (3 mentions)
AERIN Limone Di Sicilia (3 mentions)
Versace Eros Pour Femme (2 mentions)
Moschino Toy Boy EDP (2 mentions)
Le Labo The Noir 29 (2 mentions)
Hermetica Source 1 (2 mentions)
Top 10 haircare products in print and online publications (out of 197)
Klorane Dry Shampoo With Oat Milk (4 mentions)
Aveda Sun Care Protective Hair Veil (4 mentions)
Olaplex No.7 Bonding Oil (3 mentions)
Eleven Miracle Hair Treatment (3 mentions)
Dyson Airwrap Styler (3 mentions)
Batiste Dry Shampoo & De-Frizz (3 mentions)
Batiste Dry Shampoo (3 mentions)
Sun Bum Revitalizing 3 In 1 Leave In Conditioner (2 mentions)
Sachajuan Ocean Mist Spray (2 mentions)
Sachajuan Hair After The Sun Cream (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
