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Jurlique announces 14th retail store opening in Australia
On October 31, Jurlique proudly introduced its 14th retail store located in luxury shopping precinct, the Queen Victoria Building, now affectionately known as the QVB in the heart of Sydney's CBD.
The ‘Jurlique Garden of Discoveries’ concept store has been designed to honour Jurlique’s intrinsic values, including its biodynamic farming methods and commitment to sustainable practices. Inspired by the elements, the in-store colour palette representing the earth, the sun, water, and botanicals, perfectly accents the nurturing design to enliven the customer journey.
Visitors will discover Jurlique’s connection to nature through unique sensorial experiences and will have the chance to interact with Jurlique’s complete face and body range, including exclusive and limited-edition gift sets, and will be given the opportunity to discover how to create holistic and sensory beauty rituals that awaken skin, mind and body through bespoke treatments. With a Jurlique Spa treatment room on site, Jurlique’s expert Beauty Therapist’s work with guests to ensure each experience is curated to the individual’s needs.
In partnership with global recycling pioneers TerraCycle, customers are encouraged to recycle their empty Jurlique products to their stores.
The ‘Jurlique Garden of Discoveries’ is a celebration of the healing powers of nature, showcasing high performing, natural skin care- from seed to skin, from the Jurlique Farm to you.
ghd brings Good Hair Days to your local shopping centre
To showcase the much-anticipated launch of ghd’s Grand-Luxe limited edition collection, ghd has created its first Australian pop-up styling bar to offer consumers the chance to receive a complimentary hair styling session and experience the tools for themselves.
ghd Australia and New Zealand managing director, Ludovic Dellazzeri, said: “We are very excited to bring our first ghd pop-up styling bar to Australia to celebrate the launch of the Limited Edition Grand-Luxe collection with our customers so they can be some of the first to revel in the tools!”
This November, ghd’s top stylists will be at Chadstone Shopping Centre (November 7 to 13) and Westfield Bondi Junction (November 21 to 27) providing complimentary 40 minute dry hair styling appointments.
Customers can choose from one of the three luxe looks guaranteed to turn heads - Hollywood Luxe, Sleek and Straight or Beachy Wave. Whether it’s getting ready for a glitzy night out or spoiling yourself this holiday season, there’s something for everyone to love.
Customers can book in their free dry hair styling appointment HERE, enabling them to be in with a chance to win exclusive giveaways, meet some of their favourite brand ambassadors and creators, and take advantage of the ghd photobooth to add a pop of glitter to their ‘gram. Limited walk-in appointments will also be available at both locations.
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CREMO has arrived in Australia
Men’s grooming company, CREMO has finally arrived in Australia.
CREMO brings high-performance ingredients, and elevated scents to deliver an astonishingly superior barber grade experience to Aussies at home.
Launching in Australia with a complete and extensive line of men’s beard, hair styling, body wash, shave prep and skin care products, it is the first time the products will be available locally.
The full range of 21 grooming products are now exclusively available online through its Australian Amazon Storefront.
For media enquiries, please reach out to Stephanie Alcevski and Katie Sverchek at We Are Different PR: STEPHANIE.A@WEAREDIFFERENTPR.COM.AU and KATIE.S@WEAREDIFFERENTPR.COM.AU.
MECCA unveils the re-opening of its Double Bay store
Architecturally designed and brimming with the best in global beauty brands, MECCA is excited to unveil the re-opening of its Double Bay store.
Driving the future of beauty and experiential retailing, the 160 square metre destination offers some of the world’s most luxurious and coveted beauty finds, providing the local customer with the first opportunity to see, touch and feel the products that they already know and love in-store, engage with the knowledgeable team members and experience the MECCA magic.
Extending the retail experience beyond product, MECCA Double Bay has an all-new dedicated perfumeria with an impressive line-up of cult fragrance favourites including Le Labo, Diptyque, Maison Francis Kurkdijian and Byredo.
In addition to the fragrance offering, customers now have access to six dedicated makeup service chairs, as well as a skin consultation and express skin area.
The re-opening of Double Bay will be MECCA’s 107th store in Australia and New Zealand and is located at 2-22 Knox St, Double Bay NSW 2028.
The brand challenging the next frontier in beauty standards
Opening beauty products and packaging is a task we frequently take for granted. However, if you have a disability, opening these packages can become more than just a minor inconvenience. Removing the cap to your favourite lipstick is a simple indulgence, being able to see the packaging/shade and applying the product successfully, is a privilege.
Rare Beauty, the brainchild of Selema Gomez, firmly believes that all beauty packaging should be inclusive and accessible for everyone – regardless of their abilities.
This is an approach that the brand undertook, whilst challenging unrealistic standards of perfection, empowering and encouraging self-expression. Each Rare Beauty Product was personally designed by Selena following her own experience with Lupus Nephritis.
Emphasising ease of use and inclusivity are highly prioritised at Rare Beauty, with all products specifically designed for people with dexterity challenges – grip, size and opening and closing is all much easier.
To support the fund, shop Rare Beauty HERE.
Master the microbiome with Simply Softr
The founder of an emerging skincare brand is urging people to start making the skin microbiome a priority by swapping high-street chemical-heavy products with cleaner skincare products.
On a mission to deliver clean and effective microbiome-friendly skincare that’s suited to all skin types, Simply Softr is based and made in Australia, and uses prebiotics, probiotic extracts, and native Australian botanicals to help soothe, hydrate, and nourish the skin microbiome.
After noticing how many popular skincare brands ignored the microbiome, Simply Softr’s founder Genevieve Chaplin set out to change this norm in the world of skincare - by creating sustainable, vegan and cruelty-free products that are packed with billions of prebiotics and probiotics to transform your skin for the better.
“Many people have heard about the gut microbiome, but the skin microbiome is incredibly important, too,” Chaplin said. “Put simply, a microbiome is what we call the entirety of micro-organisms that live in and on your body. Scientists are learning more and more about the microbiome every single day, but the one thing that’s for certain is just how important it is to our overall health.”
An imbalanced microbiome is often associated with many skin diseases, including eczema, acne, dandruff, rosacea, and skin ageing - something Chaplin is privy to herself, dealing with psoriasis for most of her 20s.
“Prioritising the microbiome shouldn’t just be a short-lived trend – it should form part of every clean skincare brand’s mission from now on. Here at Simply Softr, it’s our mission to help people feel powerful and confident in their own skin, by creating clean skincare that delivers visible results.”
To shop the products, click here.
A first for THE ICONIC Beauty
THE ICONIC has announced the launch of its first Beauty Box – an assortment of beauty favourites from cult brands across skincare, makeup, hair care and wellness.
Valued at over $500 and available to purchase for $195, the limited-edition collection has been curated and designed by beauty experts, for beauty-lovers.
"We are so excited to be launching our first ever beauty box," said THE ICONIC beauty editor, Sophie Howe.
"The limited-edition BEAUTY ICONS COLLECTION is packed with 20 cult beauty buys, so whether you’re a beauty newbie or a seasoned pro, you can discover or rediscover our most sought-after beauty products. With Christmas right around the corner, our beauty box is the perfect gift for someone special or as a luxe treat for yourself."
This comes after THE ICONIC launched the Beauty category in 2020, now home to over 220 leading international and local brands, including MAC, Estée Lauder, Clinique, KORA Organics, Benefit, YSL, Giorgio Armani, Redken and more.
More information on the THE ICONIC Beauty Box can be found, here.
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Hydrafacial commences its GLOWvolution tour
This October, Hydrafacial commenced its Australian GLOWvolution tour with a live activation offering hundreds of consumers the opportunity to experience a free signature Hydrafacial.
The tour kickstarted in NSW at Westfield Parramatta on Thursday October 20 and goes until Sunday October 23 – and will continue to pop up across Australia’s east coast in the following weeks.
Hydrafacial is an innovative aesthetic treatment that is suitable for everyone. It delivers visible results in just three steps in under 30 minutes. This revolutionary three-step treatment simultaneously refines the skin while effectively delivering botanical ingredients and powerful antioxidants to treat a variety of common skin concerns from pollution, sun, stress, and ageing.
Hydrafacial uses advanced serums and patented vortex technology to deeply cleanse, exfoliate and hydrate the skin. Used in conjunction with the spiral design of the HydroPeel Tips, the Hydrafacial proprietary serums dislodge and remove impurities, and provide painless extractions while simultaneously delivering hydrating skin solutions to achieve an instant glow.
For more information, contact Ingrid Lovett at ilovett@maxmedialab.com.au.
The first Aussie beauty brand to join The Australian Water Association
This week is National Water Week (October 17 to 23) and in exciting news, Conserving Beauty has been announced as the first Australian beauty brand to join The Australian Water Association.
Conserving Beauty is Australia's first water-responsible beauty brand, and globally the first beauty member of The Water Footprint Network, the global standard for Water Footprint Assessment.
To honour National Water Week, Conserving Beauty founder, Natassia Nicolao, has put together 10 effective conserving water tips.
1. Scrape plates instead of rinsing them, before putting them in the dishwasher.
2. Ensure your tap is off when brushing your teeth.
3. Only run your dishwasher and washing machine with a full load.
4. Time and take a minute off your shower.
5. Use the half flush button on the toilet (when you can).
6. Check taps for leaks and install water efficient tapware.
7. Wash your clothes in cold 30 minute cycles. Not only does it help reduce your water footprint but it’s also better for your clothes.
8. Place a plug or container in the sink when preparing vegetables, washing fruit or washing dishes.
9. Swap to waterless beauty. Water is a diminishing resource with research indicating that two-thirds of the world's population will live in a water distressed environment by as early as 2035.
10. Talk to others about water. Help raise awareness of the importance of water by sharing and advocating for it.
Meet Australia’s next big thing in SPF
Hatrik House is pleased to announce it has started working with Australian founded and manufactured SPF and lifestyle brand, Standard Procedure.
The brand is the creation of professional surfer, Dion Agius, and transparent manufacturing advocate, Zepha Jackson, whose parents have manufactured world class SPF products in Australia for over 40 years.
Together, the two surf friends have combined their knowledge to produce a high quality, protective sun-care range. Mixed with native Australian super fruits containing antioxidants and vitamins A, B and C, Standard Procedure is a reef-friendly product free of paba, parabens, oxybenzone and octinoxate.
Working together with Zepha’s family business, a topical skincare factory with over 40 years experience in the sunscreen industry, Standard Procedure is a TGA certified product, that meets the highest standards globally and is ethically made only minutes from the beach on the Sunshine Coast, Australia in their 100% solar powered factory.
For media enquiries, reach out to Alice Carrett at: alice@hatrikhouse.com.