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Ciaté London launches exclusive collection with Iris Apfel
Cult British beauty brand, Ciaté London has created a limited-edition collection with fashion and beauty icon, Iris Apfel.
The new, limited-edition capsule collection, which launched exclusively into MECCA on September 27th, was born from the idea that more is more and less is a bore.
A true trailblazer of a generation, Iris flamboyantly and unapologetically lights the way to self-expressionism, encouraging all of us to see the beauty in feeling good about ourselves.
The range includes:
Ciaté London X Iris Apfel The Creamy Gloss Lipsticks | RRP $36.00
Iris Apfel is synonymous with bold and eclectic lip colours. This range of colourful, flattering lipsticks celebrates the spirit of embracing your personal style. The unique, buildable tinted gloss formulation comes in an easy to apply, lipstick form, for a pigmented hit of colour with a comfortable, lightweight finish.
Ciaté London X Iris Apfel The Eyeshadow Palettes | RRP $38.00
These five-pan palettes embody an exuberant blend of timeless style and flamboyant flair. Combining glamorous shimmers; wearable, pops of vivacious colour, and buttery-soft, neutral mattes, these pocket-sized, pigment-packed palettes provide the ultimate mix of shades.
Ciaté London X Iris Apfel The Cheat Sheets Nail Wraps | RRP $26.00
Since their launch, the best-selling Cheat Sheets Nail Wraps have inspired the world to get creative and achieve salon-worthy manis in minutes. This year, they've been given an Iris Apfel makeover with colour clashes, pops of colour and bold, beautiful prints. From florals to lashes and Iris herself, these show-stopping nail stickers are the ultimate form of self expression.
You can find the Ciaté London X Iris Apfel range at MECCA, here.
Kate & Co PR announces exciting client win
Kate & Co PR is excited to announce it has been appointed to drive ongoing media and digital editorial across Cancer Council sunscreens' face and body ranges, including the brand's newest launches, Face Day Wear Hydrating Serum SPF50+ and Face Day Wear Mineral CC Creams SPF50.
For all information and enquires please contact:
Hannah O’Loughlin
Snr Account Director
hannaho@kateco.com.au/ 0415 568 110
epzen appoints new PR agency
On the back of its successful launch, Kate & Co PR is thrilled to officially welcome epzen into its growing beauty division.
Rising to the increasing trend and demand for un-pretentious self-care, Australian bathing brand, epzen, recently relaunched into Coles Supermarkets and Priceline, along with epzen.com.au, helping consumers create a luxurious at home spa experience, without the luxurious price tag. Off the back of the relaunch, epzen is selling on average one product every minute.
Kate & Co PR has been appointed to manage all media opportunities across the full product offerings, as well as identify aligned brand and talent partnerships.
For all information and enquires please contact:
Hannah O’Loughlin
Senior Account Director
hannaho@kateco.com.au / 0415 568 110
The world's first multi-generational skincare brand launches into Sephora
Evereden, the first multi-generational skincare brand that combines naturally derived ingredients with cutting-edge science, has launched in Australia exclusively at Sephora.
Evereden uses the highest safety standards offering a line of products designed specifically for expectant and postpartum mums as well as their babies, aiming to target the needs of their ever-changing skin.
"At Evereden, our mission is to reimagine skincare for the modern family offering nourishing formulas with the highest safety standards," said Evereden CEO, Kimberley Ho.
"There is no such thing as being too safe, exacting or thoughtful when it comes to ensuring the healthiest futures for you and your family, a value that is shared by our partners at Sephora."
"We are delighted to join the Sephora Australia family, and to be launching a new category of family skincare," shared Kimberley.
The brand is non-toxic, clean, and certified to the highest safety standards and is the first to apply advanced ingredients to children’s products typically reserved for premium skincare.
The range includes:
- Golden Belly Serum | RRP $61
- Nourishing Stretch Mark Cream | RRP $74
- Soothing Belly Mask | RRP $21
- Golden Body Serum | RRP $82
- Nourishing Baby Face Cream | RRP $50
- Soothing Baby Massage Oil | RRP $39
- Baby Shampoo and Body Wash | RRP $29
- Baby Lip Balm | RRP $17
You can find Evereden in Australia via Sephora, here.
For more information, you can reach out to SHA PR publicist, Sabrina Damiano: sabrinad@shapr.com.au or Bec Sharp: rebecca@shapr.com.au.
Conserving Beauty shares exciting changes
Conserving Beauty is excited to announce it has launched home compostable packaging for its InstaMelt™ Deep Exfoliating Day Dissolver Wipes – making the entire product and packaging waste and plastic-free from start to finish.
Earlier this year, the brand launched the world's first dissolvable wipes and sheet masks made from groundbreaking patented fabric technology that instantly dissolves in water, leaving behind no microplastics. The fabric also biodegrades in 14 days if not immediately dissolved.
The newest sachets are made from an innovative biofilm that’s completely home compost safe and designed to protect the products from external oxygen and moisture, ensuring that the dissolving products are completely protected.
The Conserving Beauty InstaMelt™ Skin Soothing Sheet Mask will also launch with the new packaging in October. This packaging innovation is the latest step in Conserving Beauty's mission to bring sustainable and water-responsible products to the beauty industry.
Furthering the brand's commitment to conserve your beauty and the planets, Conserving Beauty is now a certified carbon positive beauty brand.
Less than a year since launch, the brand has been able to offset 151% of its carbon footprint by funding certified climate projects through Trace – including the Mount Sandy Conservation project in Australia, which works with the Ngarrindjeri people to protect and revegetate the land.
You can find the Conserving Beauty range online here, and at MECCA.
The official skincare partner of Milan Fashion Week
Returning as the official skincare partner of Milan Fashion Week, Sunday Riley is excited to have partnered with Alberta Ferretti for their Spring/Summer ’22 Collection.
Renowned makeup artist, Kanako Yoshida used Sunday Riley to prep the models’ skin and create a naturally glowing, sun-kissed look reflective of the Spring/Summer collection.
To get the look, Yoshida used Sunday Riley’s Ceramic Slip Cleanser, Pink Drink Firming and Resurfacing Essence, Good Genes Lactic Acid Treatment, C.E.O 15% Vitamin C Brightening Serum, followed by Auto Correct Brightening and Depuffing Eye Contour Cream.
Sunday Riley is available exclusively at MECCA stores nationwide and mecca.com.au.
Related Brands
LUSH opens flagship store designed with eco materials
Iconic fresh handmade cosmetics brand, LUSH, is set to reveal its new and improved Melbourne flagship store on Thursday September 15, with opening festivities planned across the weekend until Sunday September 18 2022.
As part of LUSH’s mission to ‘Leave the world Lusher than we found it’, the new flagship store has been designed with a variety of recycled and repurposed materials, including countertops using post-consumer waste from yoghurt posts and plastic packaging, as well as more energy efficient LED lighting.
To celebrate the store opening, LUSH is inviting shoppers to celebrate Pink-Mas with a range of in store activations for Melbournians to get involved in.
Over the weekend, between 12pm – 3pm, LUSH is spreading the Pink-Mas cheer and inviting shoppers to grab a delicious bubble-tea and a moment of self-care with an instore pamper station where customers can sit back and enjoy an indulgent three minute massage from a professional masseuses in store.
The Melbourne flagship store is located at Cnr La Trobe and Swanston Street, Melbourne Central and will open its doors on Thursday September 15 at 12pm.
Naked Sundays' founder launches new book
This summer, media personality and founder of cult SPF skincare label Naked Sundays, Samantha Brett, has armed parents with a new weapon to shield their little ones from the harsh Australian sun. Inspired by her young daughter’s reluctance to wear sunscreen, Brett launched her book, The Magic Sunscreen, to teach children about the importance of sun safety.
“Like many parents, I struggled with getting my five-year-old daughter to wear sunscreen every day,” Brett said. “The Magic Sunscreen was written to teach little ones fun and positive lifelong habits to protect them from the sun.”
Brett, a former Sunrise/The Morning Show/7 News reporter, is also a bestselling author of 10 books, including co-author of ‘The Game Changers’ featuring an essay by Meghan Markle. It was this book which sparked her own journey to create a millennial-focused sunscreen after seeing her news reporter colleagues suffer from skin cancers, as they had no way to top up their sunscreen over their heavy makeup.
This journey also encouraged Brett to speak to the younger generation, and to try and help form their SPF habits early through her latest book.
“Other parents started asking me for copies of the book after they noticed how much my daughter loves sunscreen, so I decided to make it available to as many parents as possible. When you’re dealing with children, especially very young children, every little bit of help makes a huge difference in getting them on board with doing something they may not initially like. I hope The Magic Sunscreen sparks a discussion about sun safety in every household.”
Copies of The Magic Sunscreen can be ordered here.
Adore Beauty welcomes Huda Beauty
Australia’s leading online beauty store, Adore Beauty, is excited to welcome the house of Huda Beauty, ushering in the full suite of products across Huda Beauty, WISHFUL skincare and KAYALI fragrance.
The original beauty guru, Huda Kattan built a billion-dollar beauty empire by candidly sharing her passion for beauty with her more than six million followers across social media platforms. She has now amassed over 50 million followers on Instagram and is leading the beauty industry with recent moves such as removing Photoshop from her social media posts.
Kattan has since expanded the Huda Beauty universe with brands such as KAYALI, a delicious fragrance line founded in partnership with her sister Mona in 2018, and WISHFUL, a gentle and cruelty-free skincare brand in 2020. Alongside Mona, they have taken Huda Beauty globally and are now part of the Adore Beauty lineup.
For Adore Beauty, this exciting launch with Huda Beauty is a natural partnership that embraces a world-class cosmetics brand, and further positions the brand as the leading beauty retailer that has celebrated beauty since its inception.
Huda Beauty products are available online now with more products coming over the next few weeks.
Blow Bar Co partners with Moulin Rouge! The Musical
Blow Bar Co yesterday unveiled a bespoke new hair and makeup menu inspired by the iconic Moulin Rouge! The Musical.
To celebrate the launch, Sydney’s original blow bar hosted an intimate event inside the Level 2 David Jones Elizabeth Street Flagship store.
Guests enjoyed an exclusive preview of the four looks - Truth, Beauty, Freedom, Love - as featured on Alinta Chidzey (Satine), Samantha Dodemaide (Nini), Christopher J Scalzo (Babydoll), and Chaska Halliday (Ensemble).
The menu will be available across all three Blow Bar Co salons throughout the month of September.
Founder and Director, Leigh Doyle, said: “We are delighted to launch this new menu in collaboration with such an incredible global brand like Moulin Rouge! The Musical. As a production that celebrates glamour and grandeur, you’ll be sure to find yourself immersed in the decadence through our new hair and makeup menu on offer."
