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KMS announces ongoing efforts in sustainability
KMS continues to further improve the environmental and social impact of its products and services. The brand’s CLEAN SWEEP initiative kicked off in late 2020 and this year KMS will be committed to meeting the sustainability expectations of its stylists and clients.
KMS and parent company Kao Corporation have always put consumers at the heart of everything they do. Today, this remains the foundation of Kao’s corporate philosophy and its Environmental, Social and Governance (ESG) actions are no different.
The company is committed to enhancing its contribution to society through a renewed focus on ESG, and to better service consumers’ needs, behaviours and desires to live a sustainable lifestyle, contributing to a more sustainable world.
Key KMS ESG commitments include being 100% recyclable, reducing aluminium, and having sustainable formulations.
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LUSH launches range for Afro textured hair
LUSH is excited to share its new hair care range, which caters specifically to Afro textured hair.
With over 19 years of experience in the industry, Afro Hair Care specialist, Sarah Sango, has worked with the HairLab team to curate a range of products, including a co-wash, two conditioners and three styling products.
Sarah Sango joined LUSH two and a half years ago and identified an opportunity to expand the range to further encompass Afro hair needs. Equipped with recipes from her family and community and knowledge from her high profile career, she and the HairLab team formulated a range of products to address this hair type.
The products available include Avocado Co-Wash, Power, Glory, Super Milk, Renee’s Hair Smoothie, Curl Power and Revive.
The Beauty Chef announces exciting new release
The Beauty Chef is excited to announce it has launched its latest release - IMMUNE FOOD™, which helps to support, nourish and strengthen immunity and gut health.
The innovative bio-fermented mushroom powder has a unique blend of superfood ingredients such as shiitake and turkey tail mushrooms, organic iodine rich kelp, zinc, vitamin C and vitamin D which help support healthy immune system function and general wellbeing.
"Considering 70% of our immune system resides in our gut, it is vital to nourish the gut microbiome with probiotic fermented foods as well as concentrated nutrients that help to support it," said founder and CEO, Carla Oates.
"I have always been passionate about the link between gut health and immunity and feel incredibly proud to share this new formula to help our community approach 2021 feeling healthy, resilient and radiant."
Additionally, The Beauty Chef’s state-of-the-art bio-fermentation process, Flora Culture™, supercharges the wholefood ingredients, making them more bioavailable and creating a natural, broad-spectrum probiotic with postbiotic compounds to nourish the microbiome.
As our overall health, beauty, and wellbeing are intimately linked to gut health, this unique formulation is intended to support health from the inside, out, like all other Beauty Chef blends.
For more information or interview requests please contact: Sneha Gupta, SHA PR: sneha@shapr.com.au.
The brands offering free mascaras on National Lash Day
To celebrate National Lash Day 2021, MAC, Bobbi Brown and Estée Lauder are giving away free mascaras that will give lashes the volume, length and curl they deserve.
From February 19 to 21, the brands will be offering the following:
Receive a free full-size In Extreme Dimension 3D Black Lash Mascara with all orders! No code needed. Available online and in MAC Stores until February 21 or while stocks last.
Receive a free Smokey Eye Mascara Duo with $80+ orders. Available online only at BobbiBrown.com. No code needed.
Receive a free mini Sumptuous Extreme Mascara and a limited-edition leopard-print pouch with any $50 makeup purchase. No code needed.
Say hello to the newest clean makeup range
innisfree is excited to announce Simple Label, its new clean makeup range made from naturally derived, clean, vegan ingredients in recycled, eco-friendly packaging.
The range consists of Simple Label Lip Balms in three universally flattering shades (Rose, Peony, and Dahlia) and two Simple Label mascaras (Long & Curl and Volume & Curl), which are made with a low irritant clean formula.
All products are vegan-certified by EVE and are encased in an eco-friendly carton that uses sugar cane paper and soy ink.
innisfree will continue its efforts to reduce waste derived from packaging by expanding its eco-friendly and sustainable material use that will gradually be implemented across its regular products. Building on this commitment, innisfree aims to have 100% of its plastic waste reusable by 2030.
Swisse announces Week of Wellness 50% off sale
Swisse is celebrating a Week of Wellness by offering 50% off all products (vitamins, supplements, skincare and beauty) site-wide from February 22 - 28*, 2021.
This includes its Beauty From Within range including the best-selling Swisse Beauty Collagen Glow with Collagen Peptides and Swisse Ultiboost Hair Skin Nails Liquid, as well as its signature Men’s and Women’s Ultivite range and probiotics range.
Check out the sale here.
*Price not inclusive of shipping and cannot be used in conjunction with any other offers. Limited to one offer per person. Offer valid from 12pm 22/02/21 to 11.59pm 28/02/21 (AEDT).
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essence shares exciting news
essence is excited to announce it has released its latest Trend Edition - Wanna Bee My Honey, which is out now until the end of March.
It is inspired by the positive characteristics of bee’s and all products in the range are 100 per cent vegan.
These wonderful little bees are endangered and without them our world is unimaginable. This is why essence didn’t use any honey in this trend edition and decided to go 100 per cent vegan.
In other news, essence has also partnered with Priceline Sisterhood Foundation by creating an exclusive, limited-edition beauty bundle, valued at over RRP $25.
$2 from every beauty bundle will be donated to the Priceline Sisterhood Foundation which seeks to ‘help a sister in need’. Through this foundation, Priceline has raised over 6 million dollars with the help monetary and product donations from businesses and consumers.
The bundle retails for $20.00, and is available in-store and online here.
Lancôme opens first ever Advanced Génifique Virtual Flagship store
Lancôme is excited to announced its first ever Advanced Génifique Virtual Flagship store is open now.
This innovative flagship store will allow you to immerse yourself into a new retail experience and learn everything there is to know about the iconic Advanced Génifique serum.
Consumers can shop exclusive Génifique offers, connect virtually with international and local guest speakers and find personalised skincare routines with the Lancôme innovative beauty technology tools.
Discover the virtual store here.
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Introducing ghd's exciting new hair tool
ghd has this week announced the release of its new max styler, retailing at $320 across ghd Elite salons and ghdhair.com.
The latest addition to ghd’s award-winning portfolio, the newly upgraded ghd max styler features the brand’s biggest styling plates yet, for perfect styling in half the time.
Loved by professional stylists, the new styler features advanced dual-zone ceramic technology and is the perfect tool for styling long, thick or curly hair. It is proven to deliver up to two times less frizz, less breakage and 80% more shine, without extreme heat.
"ghd is dedicated to listening to our stylists and consumers and developing solutions that answer their biggest styling needs with best in class tools,” ghd ANZ managing director, Ludovic Dellazzer, said. “We know time is precious, whether you're a stylist in salon or a consumer trying to get out the door quicker at home - and this goes doubly so for the 53% of women across Australia who have long, thick or curly hair.”
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Aveda announces new partnership
Aveda, the high performance, plant-powered hair care brand with a mission of care and environmental leadership, has announced a new partnership with Take 3 for the Sea, with a goal to stop plastic pollution to protect our environment.
From March 2021, Aveda teams, salons and guests will raise awareness to fundraise $100,000 during the STOP Ocean Plastic Pollution Fundraiser and help Take 3 work with education, social and community groups nationwide to remove 1.5 million pieces of rubbish from our environment.
With a nationwide clean-up day, held on March 7, Aveda staff and customers are invited to start an individual fundraiser page and sign up to join one of the five clean-up events scheduled in Brisbane, Byron Bay, Melbourne, Sydney and Perth, with all donations directly supporting Take 3’s efforts to remove rubbish through community and corporate clean-ups and through school education programs.
“At Aveda we are committed to bettering the world we live in,” Aveda brand general manager, Clint Piper, said. “Not just in the beauty space, but in community and environment. Through these meaningful partnerships with local charities and brands, we are creating movement of people who are connected to the planet.”
The newly-formed partnership is of huge significance with Aveda’s mission statement to ‘care for the world we live in,’ and is perfectly aligned with Take 3’s commitment to stopping and solving plastic pollution.
