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La Roche-Posay announces inspiring partnership
The expert in sun protection for sensitive skin, La Roche-Posay, has this week announced an inspiring partnership – becoming the Official Sunscreen Partner of Skin Check Champions (formerly Beard Season), a non-profit charity championing the early detection of skin cancer and melanoma for everyone under the sun.
As Official Sunscreen Partner, La Roche-Posay will lend its esteemed voice to Skin Check Champions to help educate Australians on sun protection, assist in raising awareness on the importance of skin checks and support the charity’s new, targeted national skin screening program.
This inspiring partnership was unveiled at the new 365+ Summer Skin Lab By La Roche-Posay, an engaging sun-safe education hub in vibrant Bondi. The pop-up destination space encourages visitors to discover more on sun protection and the importance of wearing sunscreen every day to protect against harmful UV exposure, sample the skincare brand’s iconic Anthelios Invisible Fluid SPF50+ sunscreen range and book in for free one-on-one skin check screenings by Skin Check Champions.
Commenting on the partnership and the national program that aims to conduct 2,500 free, educational skin checks in 2021, Skin Check Champions' founding ambassador and CEO, Jimmy Niggles Esq, said for the past seven years the charity has been running, free, educational pop-up skin check clinics, providing access to skin cancer doctors to those who need them most.
“Every time we set up a skin screening, we save lives, and our goal is to be able to provide this service all around the country, showcasing Australia’s best technology and medical talent to do so. Hopefully we can perfect the model here in Australia, and then bring it to the world, making melanoma history, for everyone under the sun.”
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LUSH expands most popular range
Each year, after a period of hibernation, LUSH’s most popular Snow Fairy Christmas range emerges to sprinkle some much needed fairy floss cheer and bubblegum sweetness nationwide.
And this year just got some extra Snow Fairy magic sprinkled on top, as LUSH has announced it will be launching brand new additions to the product range, along with an immersive digital experience, the Snow Fairy Microsite!
In celebration of the launch, and to capture the true essence of Snow Fairy, LUSH has teamed up with a group of Sydney-based creatives to produce a movie trailer - On The Basis Of Scent. The Snow Fairy Story.
The trailer, starring LUSH staff members and friends of the brand, truly brings Snow Fairy to life and captures its genuine, joyful energy that is iconic to LUSH Christmas.
This year the Snow Fairy collection is bigger than ever, including bath, shower, hair and body products to make 2020 the sweetest Christmas yet.
You can check out the Snow Fairy Microsite here and watch the trailer below:
La Mer partners with Gigi Hadid's makeup artist
Learn from global celebrity makeup artist, Patrick Ta, on the La Mer website as he shares how to create a hydrated and luminous look.
If you are one of Patrick Ta’s 1.4 million followers on Instagram, you are familiar with his work. If you aren’t (yet), we’re sure you have seen his creations without knowing – he is, after all, the makeup artist behind the looks of countless high-profile celebrities, including Gigi Hadid, Shay Mitchell, Chrissy Teigen, Rihanna, the Kardashians, the Jenners… and the list goes on.
Patrick Ta will be live on La Mer’s website at 12pm AEST December 9, sharing some of his favourite La Mer products, revealing the techniques he uses to prep his skin and create his signature dewy look, and answering all your beauty-related questions.
You will be able to tune in here.
Introducing the new natural, plant-based perfume range
Narrative Lab is thrilled to announce it has launched a new parfum oil range using natural, plant-based oils with refills to reduce waste.
Ever wondered why you sneeze or get headaches from a fragrance? According to Narrative Lab, this is usually the body reacting to the toxins and heavy chemicals in the perfume.
The scented ingredients in perfume are infused into these alcohols as a way of preserving and stabilising the product's desired scent. That musk-like fragrance in perfume may be something else entirely, concocted from any number of the fragrance industry’s 3,100 stock chemical ingredients; the blend of which is often kept hidden from consumers.
Staying away from nasty fillers and alcohol, the new Narrative Lab parfum oil range contains a nourishing blend of plant-based oils, including jojoba, grapeseed and safflower oils. It is also vegan and nut oil free.
Narrative Lab launched in 2019 with a range of innovative solid fragrances for men and women that are customisable. Each comes in a metal vessel that swivels open to reveal a palette of solid wax containing three versions of the same base fragrance, and can be refilled utilising the clever magnet system.
You can check out the range here.
Priceline announces exciting new partnership
Football Federation Australia (FFA) is pleased to announce that it has signed a three-year partnership agreement with Priceline Pharmacy (Priceline) to support the development of women’s and youth football in Australia.
As part of a ‘whole of game’ partnership that aligns Priceline at the national teams, professional leagues and grassroots levels, Priceline has become the Official Health Partner of MiniRoos – the nationwide initiative that uses short, game-based sessions to introduce the sport of football to newcomers in an inclusive way – and an Official Partner of the Westfield Matildas and of the Westfield W-League through to 2023.
FFA chief executive officer, James Johnson, said the partnership represents a significant boost for women’s and youth football in Australia.
“Our significant three-year partnership with Priceline Pharmacy is a coup for the sport as the core principles of the partnership align with many of the measures and initiatives outlined in our XI Principles for the future of Australian football, particularly our focus on community and anchoring the growth of Australian football in the women’s game,” Johnson said. “Through this partnership, FFA will work hand-in-hand with Priceline to champion health and wellness, actively encourage grassroots football participation, and demonstrate each organisation’s long-term commitment to women and women’s sport.”
Founded in Victoria in 1982, Priceline has over 470 stores across the country and is Australia’s leading health and beauty pharmacy retailer. With more than 1000 Pharmacists and 650 Beauty Advisors in its network, Priceline is focussed on providing real, classic care to its customers.
One Figure Beauty releases IG filter for lash lovers
Lash lovers rejoice - You can now try different lash styles on before deciding what to purchase, thanks to One Figure Beauty.
The brand has released an Instagram filter where you can try on its many different styles.
"OFB is the only lash brand in NZ and AU who has its own branded filter, especially in the magnetic sphere," One Figure Beauty founder, Samuel Levi told BD.
"Stats include 13,000+ impressions already within the first week of launching with the no advertising at all."
You can check out the cool new feature here.
Biossance announces newly created role for Asia Pacific region
As part of the Biossance expansion plan into the Asia Pacific region, the brand is delighted to announce Erin Tuffy as regional director.
“We are excited to welcome Erin to the Biossance team,” says Catherine Gore, Biossance president. “Her knowledge of the beauty industry and team leadership, paired with her deep understanding of the Asia Pacific market will be a great addition to Biossance’s growing global footprint.”
Biossance first launched in the United States with Sephora in 2017. Each product in the skincare line features sustainable, sugarcane-derived squalane developed in Amyris’ Berkeley labs.
Erin has a rich history launching global brands into local markets, and joins Biossance from Kendo Brands in Singapore, where she recently spearheaded the launch of Fenty Beauty across the Asia Pacific Region. Erin has also worked for Estee Lauder Companies in London, NYC and Singapore, working on Clinique, DKNY fragrances and La Mer. Prior to this, she spent four years at L'Oréal Luxe, where she launched Kiehl’s into the Australian market.
The role is a first, highlighting the strength of the brand, after launching one year ago in Sephora stores across Australia & New Zealand. Erin’s role will be crucial in building a local team in Sydney as well as launch the brand into Asia Pacific in 2021.
“It’s an incredible time to come on board and I’m looking forward to working closely with MAXMEDIALAB in Australia to continue to expand brand awareness and grow the local Biossance community,” Erin says.
Erin commences her role with Biossance this month.
SHA PR scores new beauty client
Global indie beauty brand, Ciaté London, has announced the appointment of Sarah Humphries Agency (SHA PR) as the brand’s local PR agency of record.
Following a competitive pitch process, the appointment will see SHA work as an extension of the Ciaté London brand in the local market, working across communication strategy, media and influencer relations and influencer partnerships and engagements.
“We are delighted to welcome Ciaté London into the SHA stable,” agency director, Sarah Humphries, said. “Ciaté London is such an iconic brand known for pushing boundaries, for its trend-setting products and for its unexpected take on beauty. We are excited to shine a much-deserved light on the brand through strategic communication and brand storytelling.”
Ciaté London is a globally recognised brand known for its innovative, approachable take on beauty for over 10 years. The brand is currently stocked exclusively with MECCA, both online and instore nationwide.
For further information on Ciaté London, please get in touch with Lauren Thomson at SHA PR: lauren@shapr.com.au.
Eco Tan claims its greatest award yet
Eco Tan has been awarded the winner of the Australian Non-Toxic Social Responsibility Award of 2020. This accolade is awarded to businesses that lead change and are committed to making a positive impact on society.
Australian Non-Toxic Award Experts, Emma Freeman and Emily Fletcher revealed this statement as to why Eco Tan was recognised and chosen for this commendable award.
“We have selected Eco Tan as the recipient of this year’s Award in the Beauty category not just because they create beautiful products that are safe, ethical and sustainable, but because of their outstanding efforts to give back to society and create change. Eco Tan is a leader in their field, and they deserve to be recognised and celebrated!”
Since day one, Eco Tan has been committed to creating a healthier, animal friendly and environmentally friendly eco range. The company takes pride in its efforts to contribute to the community, the environment and the wellbeing of all living things in a diverse range of ways.