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Dermalogica debuts sustainable new product
Dermalogica is beyond excited to announce the launch of its new Daily Microfoliant Refill in New Zealand.
The Daily Microfoliant Refill eliminates the need to repurchase the original Daily Microfoliant plastic bottle each time. Instead, reuse the original bottle by taking off the lid and refilling the number one selling powder exfoliant from the new refill pouch.
Daily Microfoliant Refill is made with Recycle Ready HDPE - a 92 per cent reduction in plastic, 95.6 per cent less oil and 95.7 per cent fewer greenhouse gas emissions compared to the Daily Microfoliant canister, sifter and cap.
Dermalogica is committed to reducing their waste, with 90 per cent of all Dermalogica packaging moving towards being recyclable or biodegradable by the end of this year.
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Minenssey launches on Adore Beauty
Australian skincare brand, Minenssey, is thrilled to announce e-commerce site Adore Beauty, as an official stockist.
As Australia’s number one pure play online beauty retailer, Adore Beauty is famous for delivering unmatchable customer service and a widely assorted product offering of the most coveted beauty brands. The pioneering beauty retailer allows customers to go on a beauty adventure while providing a fun, approachable and educational shopping experience—making them a wonderful match for Minenssey.
The entry to Adore Beauty marks the first foray for Minenssey into third party retailers. Minenssey has been solely direct-to-consumer since launching in 2018.
"We are delighted to have Minenssey join our Adore Beauty family, and introduce this brand to our amazing customers. With an ethos in holistic, performance-focused skincare, offered through unique ingredients and formats, there is a strong alignment in delivering the very best of skincare to our discerning customer, and we are excited for a great, long-standing partnership with another amazing Australian beauty brand," said Adore Beauty senior category manager - skincare & wellness, Danielle Chee.
The expansion will allow consumers to experience Minenssey products via sampling and an interactive platform with the added access to beauty experts and beauty community.
Minenssey is available on Adore Beauty now.
Ozdare scores new, re-branded beauty client
Known for its bioscience research and advanced technology platform, Khairpep has transformed the way we treat and repair damaged hair. With the brand’s innovation and success of its hero K18 Peptide, it is now excited to announce the re-branding of Khairpep to K18hair as it comes out of the test marketing phase and readies itself for a global launch.
In addition to the rebrand, the existing Australian Distributor Luxury Beauty Concepts would also like to announce that the new Australian Distributor will be Ozdare. Ozdare also distributes KEVIN.MURPHY, ELEVEN Australia, Ecoheads, Cezanne Smoothing Systems and Blondpro.
“We fully support Ozdare as we hand the baton over to them and will indeed be working closely together to ensure a smooth transition for our clients,” founding directors of Luxury Beauty Concepts, Jane and Brian Smith, said.
Ozdare CEO, Carlo Gattuso, added: “We look forward to carrying on the great work that Jane and Brian from LBC have done and are excited to share with the industry this scientific breakthrough in hair and the opportunities that lie ahead.”
Khairpep will still be available from Luxury Beauty Concepts until stock runs out early November. K18hair will be available shortly thereafter through Ozdare in time for the busy lead up to Christmas.
Grown Alchemist launches first flagship retail lab
Biological beauty brand Grown Alchemist is thrilled to announce that its much anticipated Flagship Retail Lab launch opened its space within the iconic King & Godfree building on Wednesday November 4.
Unassumingly nestled in Melbourne's inner-city suburb of Carlton, the Grown Alchemist Retail Lab and treatment rooms are the embodiment of a holistic beauty destination. Drawing inspiration from the industrial laboratories, the Retail Lab is an inviting contrast of heritage architecture, raw and exposed brickwork and modernism, designed alongside the impeccable team at Herbert & Mason.
On arrival, guests are welcomed by one the Retail Alchemists into a 'Cleanroom,' which is a signature and transformative environment of abundant natural light, glass and stainless steel. Also located within the space are two treatment rooms, which are both a warm and enveloping sanctuary to calm the senses, creating an environment to truly focus on skin goals.
DECIEM shares exciting November plans
DECIEM is delighted to share its plans for November with the launch of 'KNOWVEMBER,' a campaign that places a heavy focus on education and knowledge.
The brand’s message of responsible consumption and the importance of considered purchasing remains as it did in 2019. However, this year, it will be running month long educational content and online experiences for KNOWVEMBER. It will be a mindful month of education, research, reflection, and consideration – with unique content dropping each day.
In addition to this, there will be a 23% discount applied to all products from all brands for the full month of November, prompting considered purchasing.
“We feel strongly that flash sales can often lead to rushed decisions, driven by the fear of a sell-out,” DECIEM said. “Skincare purchases should be based on education over impulse. Discounting offers room for DECIEM's customers to explore products and brands that they may not have previously purchased, but not in a way that encourages them to purchase something they don't need. As you know, DECIEM very rarely discounts. For KNOWVEMBER, discounting is about giving back to our consumers who support us all year round, and offering a saving is a marker of gratitude.”
In line with this, the DECIEM website and stores will be closed on November 27 for the day formerly known as Black Friday.
“Black Friday was a cultural phenomenon known for encouraging impulse purchasing and hyper-consumption,” the brand continued. “It no longer feels like an earth or consumer friendly event and therefore our values did not align. Bye-bye Black Friday. Hello KNOWVEMBER. By simply doing the right thing, we hope to create a long-lasting impact, not just at DECIEM but amongst the industry – we can all do better, and we want to continue to raise awareness around responsible consumption.”
LipMD wins big at the 2020 Pure Beauty Awards
LipMD is now a two-time award-winning beauty brand after winning big at the 2020 Pure Beauty Awards.
The brand claimed the Silver award for Best Special Innovation and Bronze for Best International Breakthrough Brand.
The awards are one of the most esteemed in the industry with each product undergoing intense testing and judging by an international panel of industry leaders who select a shortlist before voting is opened to the public.
“The Silver award for Special Innovation is a testament to the investment we place in the technology of the LipMD Device and a credit to our customers who know the value of buying great products,” said beauty entrepreneur behind LipMD, Alex Sisiolas.
“The LipMD® Electronic Lip Plumping System is an injection-free alternative, that is more effective than lip fillers, and women can see results instantly. The System includes an incredibly compact device, which creates a vacuum-like suction to create that plump pout, and a serum, which is packed full of active ingredients that create a long-term instant stimulating effect."
Pure Beauty features editor, Sarah Parsons also spoke about innovation being at the forefront of the awards this year.
“In spite of a difficult year, the industry shows no signs of slowing down and the robustness of beauty has shone through these difficult times. This year we, once again, saw top class brands championing innovation – even if it was from the comfort of our own homes.”
The Pure Beauty Awards were held as a virtual event this year with over 40 categories.
For LipMD hi-res product images and more information, click here.
Australia's first one-for-one supplement brand gives back
The country’s first one-for-one supplement brand, Kynd, is giving the 8.3 million Australians who buy vitamins, minerals and supplements the chance to help some of our most vulnerable.
Kynd brand has partnered with homeless shelters in New South Wales, Queensland, South Australia and Western Australia and for every Kynd product purchased at Coles or Blooms chemists, the brand donates a specifically formulated immunity product to an Australian in need. Since launching in June, Kynd has donated 10,000 immunity products.
Kynd founder, Matthew Stenmark said the brand’s mission was to help people be kind to their bodies, kind to others and kind to the planet, with ingredients based on scientific evidence, one-for-one donations and with packaging that uses a bamboo cap and glass bottle to be sustainable.
“Due to COVID, Australians were suddenly under financial pressure and maintaining their health also became a priority,” said Stenmark.
“We knew not everyone could afford healthy foods, so we decided to do something to help by creating an immunity product to be donated to Australians in need, including the homeless.”
Consumers can track where the donation from their purchase will be made using a code on the Kynd product packaging.
The Kynd range of supplements includes: Women’s Multivitamin + Skin, Glow – Hair, Skin & Nails, Magnesium Bio 1200, Sustainably Sourced Fish Oil Double Strength, Nutricosmetic Collagen Forte and Collagen +.
To enable Kynd to reach as many people as possible, Kynd leverages the national distribution network of iNova Pharmaceuticals.
An Australian first in skincare
The first skincare brand to use a 100% Australian made probiotic*, esmi skin minerals brings you the Probiotic Skin Mylck range.
Featuring specially selected Australian Made Probiotic Lysates, the lightly moisturising lotions help to create an ideal environment for your skin to thrive when compromised by outside elements and bad bacteria.
The range includes Probiotic Skin Mylck, Probiotic Skin Mylck + Hydration, Probiotic Skin Mylck + Anti-Redness, and Probiotic Skin Mylck + Brightening. Each retails for $65 for 30mL.
Say hello to Davroe’s newest ambassador
Davroe is thrilled to welcome Jordan Robertson to the family.
Robertson began his hairdressing career at the young age of 14 as a Saturday boy, being in awe of the creative stylists around him. Since then he has been a finalist in both the British Hairdressing Awards and Australian Hair Fashion Awards and now will be Davroe’s newest ambassador.
“I’m over the moon to become the latest Davroe ambassador! I’ve always been a huge fan of Davroe, especially Davroe Cloud it’s my holy grail of hair products,” said Jordan. “I’m so excited to be part of the Davroe ambassador family.”
Jordan has worked on some of the world’s most influential fashion shows, staying at the forefront of fashion by working with some of the biggest names in the industry including Alexander McQueen, Burberry, Prada, Dior, Valentino, Versace, Ralph Lauren and Victoria Beckham just to name a few! Assisting on these shows underneath his ultimate hair icon Guido Palau.
“From the moment Jordan joined the Davroe Creative team in New York, 2016, we knew that he would eventually come on board as one of our Davroe Ambassadors. It has truly been a pleasure to watch him grow as an artist both professionally and personally,” said Mary Centofanti Director, Dresslier & Co Australia, manufacturers of Davroe Hair Wellness.
“Jordan is an amazing professional creative, and has a wonderful disposition, that shows in the final images. Welcome Jordan, we look forward to creating many memorable images together.”
Jordan will be using Davroe on all his shoots and creating content for Davroe via his instagram @jordanrobbohair he will also represent the brand via social media and at press and industry events.
You can find Davroe product information and hi-res images here.
Dermalogica NZ teams up with Julie Wilkinson of Makerie Studio
Dermalogica NZ is excited to announce its latest limited-edition Holiday Collection, in collaboration with Julie Wilkinson.
Julie Wilkinson of Makerie Studio is a Norwegian paper artist who creates unique three-dimensional paper sculptures. She utilises specialised paper and intricate detailing to create structural showpieces.
Dermalogica founder, Jane Wurwand’s passion for working with her hands drew their attention Wilkinson, who used her hands to bring the Dermalogica 2020 Holiday kits to life.
Wilkinson's work captures the love, dedication and skill that goes into every Dermalogica skin treatment and regimen.
The collection includes five limited-edition holiday packs and three heroes rebranded, available from 19th October at authorised stockists and Dermalogica.co.nz. You can find the collection and hi-res images, here.