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Burt's Bees upping sustainability efforts
Burt’s Bees is upping its eco-friendly practices, with its Micellar Cleansing Towelettes sustainably made from repurposed cotton t-shirts. The outer package film also contains 25 per cent post-consumer recycled content.
This is part of a wider zero waste initiative from Burt's Bees that has been a priority for the brand since 2010.
"We have committed to a policy of zero waste to landfills since 2010. This means that in the manufacturing process, not a single piece of garbage goes to waste," said Burt's Bees ANZ general manager, Shaunte Mears-Watkins. "We have outfitted energy efficient lighting and production equipment, and are also trying to offset any carbon and water usage through neutral certification."
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Olay testing sustainable packaging
The Procter & Gamble-owned skincare brand has announced at the 2019 Sustainable Brands Conference, it will be releasing a refillable version of its Olay Regenerist Whip Moisturiser.
The product, which is typically sold in a plastic jar, will launch with a refillable pod option made of recyclable materials, to be available for sale on olay.com in the U.S. and U.K. from October through December, a period of time that will allow the brand to gauge consumer interest in refillable skincare.
“If this is successful and appealing to the consumer and they want to adopt the habit, this could be really impactful. If we took five of our best-selling SKUs [in jars], and gave them a refillable option, that could reduce one million pounds of plastic waste a year," said Olay vice president, Chris Heiert.
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Staff updates at Total Beauty Network
Total Beauty Network is delighted to welcome Michelle Audsley as Global PR Manager. Michelle will be working alongside Global Communications Manager, Viv Foulsum and Communications Assistant Milly Jamini.
This team is your best contact for samples, commentary on product development, natural/organic brands and makeup artist expertise representing the following brands: DB Cosmetics, Raww, INIKA Organic and Colour by TBN.
Contact Michelle: michelle.audsley@tbn.com.au
Contact Viv: viv.foulsum@tbn.com.au
Contact Milly: hellopr@tbn.com.au
TONI&GUY launches eco-friendly brush range
TONI&GUY has announced the launch of its new bamboo brush range, available exclusively at Woolworths from August.
The range includes four brushes, Detangling Comb, Paddle Brush, Styling Brush and Radial Brush, and ranges between $10 - $24.
The brushes are also 100 per cent biodegradable and recyclable, vegan-friendly, cruelty-free and made from sustainable bamboo.
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Goldwell announces June charity initiative
For the month of June, Goldwell is donating $25 to The Fred Hollows Foundation, for every customers that books in with a Goldwell stylist for an eligible colour appointment.
To participate, book your appointment and upload a photo of your new hair to Instagram, tagging #goldwellcolorforacause and @goldwellaus. For every valid entry, Goldwell will donate $25, up to the value of $10,000.
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Original & Mineral official Hair Expo colour sponsor
O&M is proud to announce it will be the official colour sponsor for this year's hair expo.
The brand will be offering a series of live colour demonstrations at its booth in the Sponsor Sanctuary, with a focus on gloss colour and grey coverage. As well as its on-booth activities, the O&M ambassador team will be showcasing the best of the brands products with education sessions on both the Main and Styling stages across the weekend.
For more information contact Fiona Titheridge: fionat@torstar.com.au
La Roche-Posay launches acne diagnosis tool powered by artificial intelligence
This month La Roche-Posay launched EFFACLAR SPOTSCAN, the world’s first acne diagnosis tool powered by artificial intelligence. Co-developed and validated by dermatologists, EFFACLAR SPOTSCAN is set to become the new frontier in the beauty space, helping acne sufferers troubleshoot skin breakouts from home.
To access the tool, consumers must open a web browser on a smartphone and enter the au.spotscan.com URL. Following the prompts, the user begins their skin diagnosis by taking three selfies. Within only a few minutes, the user will receive an acne grade (based on the global acne scale used by dermatologists worldwide), steps on how to care for their skin specifically and a personalised skincare routine from La Roche-Posay’s EFFACLAR range.
SPOTSCAN’s Skin Diary function also allows users to revisit the web app in the future, retake their selfies and compare them to the initial images, tracking progress.
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Benefit Cosmetics announces collab with the Hembrow sisters
Benefit Cosmetics Australia has announced its latest collaboration, teaming up with Tammy, Emilee and Amy Hembrow to introduce, The Great HemBROWS Basics Kit.
The limited-edition brow kit includes three everyday brow essentials, Goof Proof Brow Pencil, Precisely, My Brow Pencil (mini size) and Gimme Brow+, and is available in four shades.
To accompany the launch of the kit, Tammy’s athleisure line, Saski Collection, has released a limited-edition activewear sports bra and leggings in Benefit pink.
The Great HemBROWS Basics Kit retails for $66 (value of $110), and is on counter from May 28, 2019.
Nu Skin named the world's #1 at-home beauty device system brand
Nu Skin has been ranked the world's number one at-home beauty device system brand for 2017 and 2018, as reported by Euromonitor International Ltd.
Nu Skin offers an innovative portfolio of beauty devices including, Galvanic Spa; Body Spa, Facial Spa, LumiSpa and LumiSpa Accent, that come with a variety of treatment products.
"One of our strengths at Nu Skin is listening to the voices of our global consumers and developing products and devices that enhance their skincare routines," said Nu Skin president, Ryan Napierski. "As the beauty industry evolves and the popularity of at-home beauty devices continues to increase, we will continue to innovate in this dynamic space and are primed to lead the way in bringing a spa-like experience into the home."
llIVIA Beaute teams up with skincare brand Tribe for limited-edition collab
llIVIA Beaute has launched a limited-edition mineral makeup brush with skincare brand, Tribe. Expanding on the popularity of the llIVIA Ovale Elite brush collection, the product has been carefully designed for use with Tribe's mineral makeup products.
“I think this collaboration is important in so many ways. Not only is it two female headed companies who are changing things in the beauty industry, it is two companies who are borderline in direct competition with each other," said llIVIA CEO and founder, Liana Latter.
"This brush is also the first product I released after redesigning and rebranding, so it is an especially proud moment for llIVIA."