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innisfree announces Eco-Hankie Campaign
innisfree is launching its annual Eco-Hankie Campaign, to kick off June 1, 2019. The campaign advocates for the use of handkerchiefs over disposable tissues, with an aim to help raise awareness on deforestation and promote the protection of forests.
This year, the campaign will feature three beautifully designed Eco-Hankies, each inspired by joyful moments of playing green in a witty way through singing, dancing, and jumping. Complimenting the hankies, innisfree is also releasing a range of jumbo-sized skincare products in limited-edition designs.
Electric Ink announces new stockist and brand ambassador
Vegan and cruelty-free tattoo care brand, Electric Ink, has announced its latest brand ambassador, Charlie Lund, from Bondi Ink.
“I believe Electric Ink is an ethical and quality brand that is gentle on the skin and aids in healing and maintaining ink in the most natural yet effective way,” said Lund.
Lund is a recent addition to the well-known Bondi Ink team, famous for its television show that first aired in 2015.
As well as the new brand ambassador role, Electric Ink has also announced it is now available at Priceline Pharmacy.
ICONIC London launches into Sephora
ICONIC London is delighted to announce that from May 23, it's product line-up will be available to buy at sephora.com.au. Included will be three Sephora exclusives, the Illuminator shimmer in Blush and two Loose Pigment Palettes.
For more information, contact Josie Tickner - jtickner@maxmedialab.com.au
FOREO announces LUNA 3 launch exclusive to Mecca
FOREO has announced the latest addition to its range of cleansing devices, adding LUNA 3 to the line-up.
The new LUNA 3 is the first skincare device on the market to combine an ultra soft, hygienic cleanse with a variety of targeted firming massage routines, all controlled via the FOREO app. It also delivers enhanced T-sonic pulsations and USB charging for up to 650 uses at a time.
"Research shows over 50% of 25-34 year olds who are appearance-conscious, view customised products more favorably as they embrace their own definitions of beauty," said FOREO product marketing manager, Dalia Fernandez.
“At FOREO we wish to celebrate this fact, which is why LUNA 3 is connected with the FOREO For You app, to allow customers more options to fully personalise their FOREO experience right from the start. We want to remind our customers that whatever definition of beauty they embrace, beautiful skin needs cleansing and care to look its best."
LUNA 3 retails for $299 and is available in a range of three skin types - normal (pearl pink), sensitive (lavender) and combination (blue). It can be purchased exclusively at www.mecca.com.au and in select Mecca stores soon.
Burt’s Bees commissions world's first miniature lip balm sculptures
To mark the occasion of World Bee Day, Burt’s Bees is celebrating with the arrival of the world’s first ever miniature sculptures made out of the latest Burt’s Bees Chai Tea Lip Balm.
The sculptures, commissioned by Burt’s Bees, have been carefully crafted by globally renowned Hong Kong miniature sculptor, Maysum.
The five miniature sculptures, which took more than two days to sculpt and measure 1.5 centimetres in height, bring to life a tea cup and saucer, a honey bee, honey comb and honey pot, all representative of the newest Chai Tea Lip Balm. To add an additional cultural twist, the Sydney Opera House was also carved, with such precision that each sail is visible.
"It is wonderful to partner with Maysum for the launch of the Burt’s Bees Chai Tea Lip Balm in Australia," said Burt's Bees senior brand manager, Nicola Quinn. "We are delighted with the outcome of her precise craftsmanship which perfectly brings to life the story of our brand, with our everyday hero being the humble bee and the unique ingredients which we include in our products such as Chai Tea Lip Balm."
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Rodan + Fields named fastest growing skincare brand in Australia
Rodan + Fields has been ranked the fastest growing skincare brand in Australia for 2018, as well as taking top spot for premium anti-ageing brand in Australia for the same year, as reported by Euromonitor International Ltd. The recognition comes less than two years after the brand’s launch in Australia, echoing its success in the US and North America.
“We’re excited to be recognised by Euromonitor, but what really inspires us is seeing our founders’ vision come to life - giving people healthy-looking skin and the confidence that goes with it,” said Rodan + Fields Australia vice president, Melissa Seitz.
The Rodan + Fields brand listing can be viewed here.
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La Mer announces World Oceans Day 2019 initiative
La Mer is continuing its mission of supporting ocean conservation projects around the world, through raising awareness and charitable donations with its La Mer Blue Heart Oceans Fund.
Its latest initiative is calling the public to post using the hashtags #LaMerBlueHeart and #LaMerDonation, throughout the month of May and June. For each post, the brand will donate $25, up to $US650,000, to the La Mer Blue Heart Oceans Fund, in hopes to ensure future flourishing seas for generations to come.
La Mer is also releasing a limited-edition Blue Heart Crème de la Mer, on counter June 2, 2019. Find assets here.
The Body Shop announces in-store recycling scheme
The Body Shop has announced its latest eco-friendly initiative, aiming to tackle plastic pollution by teaming up with global recycling pioneers, TerraCycle®.
Initially available in five countries - UK, Australia, Canada, France and Germany - this partnership enables customers to return their empty bottles, jars, tubs, tubes and pots, in-store, so TerraCycle® can recycle, where possible, in the local market environment. All stores within these five markets will feature a recycling bin where customers can return any five empty products from The Body Shop and receive an incentive.
In addition to this, The Body Shop is also launching its first Community Trade recycled plastic from Bengaluru, India.
In its first year, The Body Shop, in partnership with Plastics For Change, will purchase 250 tonnes of Community Trade recycled plastic to use in nearly three million 250mL haircare bottles by the end of 2019. This marks the start of a wider ambition, which is to introduce Community Trade Recycled plastic across all PET plastic used by The Body Shop within three years.
Max Factor MET Gala sponsorship
Max Factor has sponsored the makeup look created by Wendy Rowe for actress, Sienna Miller for the MET Gala 2019.
The MET Gala took place on Monday, May 6 in New York’s Metropolitan Museum of Art, hosted by US Vogue editor in chief, Anna Wintour, alongside Lady Gaga, Alessandro Michele, Harry Styles and Serena Williams.
“For Sienna’s MET gala look we brought it back to 60s glam rock. Think Edie Sedgwick mixed with a little David Bowie for the ultimate cool “campness," said Rowe.
This year’s theme was framed around Susan Sontag’s seminal 1964 essay, “Notes on "Camp."
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Benefit expands Bold Is Beautiful Project
Benefit Cosmetics has announced the latest initiative part of its global Bold is Beautiful Project, a program dedicated to empowering women and girls the world over to be bold, believe in themselves and reach their full potential.
During the month of May, 100 per cent of profits from Benefit Brow Wax Services in Myer will be donated to local charities Look Good Feel Better, Fitted For Work and Sister2Sister.
Benefit is also launching a special edition Bold Is Beautiful 3D BROWtones in Magenta, with 100 per cent of profits going to Bold is Beautiful all year-round.