Gwen Stefani is as renowned for her outlandish style as she is for her music. The leading lady of No Doubt has a signature ‘polished punk’ look, and now, the successful singer is turning her penchant for a crimson lip and feline flick into a powerful collaboration with Urban Decay.
The make-up collection marks the brand’s first-ever celebrity collaboration, with Stefani working closely with the brand to guide every detail - from the shades to the packaging.
“When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box,” says Stefani.
“Everyone in my life knows I absolutely love make-up. From a very young age, it was an artistic passion of mine. I actually used to be a make-up artist. I love wearing make-up and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We’ve made and created products that I actually wear every single day. It’s the real thing. I’m obsessed with everything we’ve done, and I can’t wait to share it.”
Urban Decay founder Wende Zomnir is a long-time friend of the singer, saying: “We’ve always been huge fans of Gwen’s work. We’ve wanted to make this happen for years and finally it was the right time.”
