When Girls premiered on TV, it was hailed as the first ‘realistic’ representation of life for modern twenty-something women, thanks to the plots crafted by creator Lena Dunham. Now the notoriously honest creative is set to strengthen her women’s support network with the announcement she is launching an advice newsletter.
The weekly newsletter - named Lenny - will feature tips, essays and product recommendations on subjects ranging from politics to fashion, and will be aimed at women aged 18-34. The mission statement explains: “Lenny is your over-sharing Internet friend who will yell at you about your finances, help you choose a bathing suit, lamp, President... AND tell you what to do if you need an abortion.”
For Denham, Lenny’s purpose is to create a connection: “We want it to be an inclusive space. We're not making any assumptions about your identity. We're making the assumption that you're passionate and you care about other people's emotions and style and you just want to live a more connected life.”
The publication will be manned by Jessica Grose as editor, Benjamin Cooley as CEO, Laia Garcia as associate editor, and Doreen St. Félix as editor-at-large. Articles from outside contributors will also feature, with plans for the newsletter to merge with e-commerce eventually, offering artisanal products created by women.
Lenny launches this September.
