Broadsheet Media is notorious for its coverage of what’s hot in Melbourne and Sydney - but soon the rest of Australia will be on the city guide’s radar. The site has confirmed it is expanding into Brisbane, Adelaide and Perth, with a national rollout expected to follow.
Broadsheet founder and director Nick Shelton says the expansion signifies a move away from its city-centric offerings, towards national coverage. “It’s a bit of a re-platforming. At the moment we’re very much Broadsheet Melbourne and Broadsheet Sydney, and next month we’ll be just Broadsheet and we’ll be covering Melbourne, Sydney, Adelaide, Brisbane and Perth,” Shelton told Mumbrella.
In time, the digital publication will cover areas outside of each state’s capital, with Shelton confirming: “Initially we will be covering these five cities but then we’ll be filling the gaps… Over time we will be building up the whole country so there is one single platform publication.”
One of its key areas of development will be a rate and review system to accompany Broadsheet’s expansive directory of venues, shops, bars and restaurants. Shelton explains: “It’s a new platform and what we’re looking towards is a hybrid model of what we’re doing currently which is the editorial approach and then building.”
In order to focus solely on this new direction, the company has decided to cease the printing of its quarterly paper. Shelton does not believe this will be the last time Broadsheet produces in print - after all it does have Sydney and Melbourne-focussed hardcover cookbooks in the works - rather the company is just taking a different tact with its physical print decisions.
“After five years, we’ve decided to evolve the way we publish in print as we develop a national footprint, grow our brand objectives, and look for ways to continue to surprise and delight our audience. Broadsheet will continue to publish in print for as long as I can imagine,” says Shelton.
Image: @broadsheet_syd
