After revealing in late November that style icon Miroslava Duma’s site Buro 24/7 was launching an Australian edition, NewsLifeMedia lifestyle publisher Nick Smith is thrilled to announce the site is live.
Licensed to NewsLifeMedia, Buro 24/7 has grown steadily since its launch in 2011 as a small start-up. On top of the Australian launch, the site now operates in Russia, Central Eastern Europe, Ukraine, Kazakhstan, Azerbaijan and the Middle East, with plans to branch out to Malaysia, Singapore and Turkey.
Dedicated to contemporary culture, which encompasses fashion, beauty, lifestyle, cultural commentary, travel, the arts, and entertainment, the site targets young, stylish Australians interested in exploring new trends and ideas. The Australian site will showcase homegrown talent alongside international exclusives, and will draw on local content as well as leveraging the Buro 24/7’s global resources.
“NewsLifeMedia is a digitally innovative business and we are committed to bringing Australia the best digital and social content from around the world. We are so pleased to debut Buro247.com.au today. The site beautifully marries content from the highly successful international brand with coverage of local cultural influencers who have a distinctive global view and appeal,” says NewsLifeMedia lifestyle publisher Nick Smith.
“I also couldn’t be happier with the traction of both Mira and the brand Buro 24/7 with NewsLifeMedia’s valued advertisers. The site sits in our prestige digital portfolio for luxury and premium lifestyle advertisers and has already secured major sponsorship from luxury jeweller Tiffany & Co., Destination NSW, Cartier and Coach.”
Buro247.com.au editor Rebecca Caratti adds: “We are so excited to launch the latest extension of the Buro 24/7 global family in Australia. Buro 24/7 Australia is the kind of unique online destination I have always wanted to see hit the Australian market – a dynamic and innovative site that is a one-stop shop for all aspects of lifestyle and contemporary culture.
“Buro247.com.au is a true celebration of the incredible cultural, intellectual and creative talent that we have in our country and a way to open that up to the rest of the world. I can’t wait to see Buro Australia grow and to share the journey with our readers as it becomes the favourite digital destination for smart, savvy and stylish young Aussies across the country.”
Duma will officially launch the site at Mercedes-Benz Fashion Week Australia next week.
The Buro 24/7 Australia team consists of:
Miroslava Duma - Founder
Rebecca Caratti - Editor
Yeong Sassall - Commercial editor
Anna McClelland - Producer
Diana Pashkovskaia - Producer
For all editorial enquiries, contact info@buro247.com.au.
Image: Editor Rebecca Carrati via The Refined Edit.
