Following on from the announcement a second SEPHORA store will be soon opening in Sydney, it seems the brand is looking at further global expansion. Southeast Asia is next on the beauty giant’s watchlist, with SEPHORA’s parent corporation LVMH confirming it has purchased e-commerce platform Luxola.
The Singapore-based beauty domain has just been snapped up for US$15 million with money LVMH raised in funding from investors. Primarily specialising in luxury international brands, Luxola will be used as a tool to extend SEPHORA’s reach in Southeast Asia.
“Investing in Luxola is a unique opportunity to penetrate the online beauty market and accelerate SEPHORA’s growth in Southeast Asia,” says Sephora Asia president Anne-Veronique Bruel.
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