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EVENT: Inside the SHA showcase

SHA welcomed over 150 press and influencers where they showcased the latest from their client portfolio.

EVENT: Swisse Wellness sleep campaign

Guests celebrated the return of the brand's highly successful 'Go the Swisse to Sleep' campaign.

EVENT: Rare Beauty True to Myself launch

Rare Beauty hosted an event with Sephora to celebrate the brand's latest launch.

Leigh Campbell teams up with Look Good Feel Better

Leigh Campbell is teaming up with Look Good Feel Better in support of Australians undergoing cancer treatment.

EVENT: SIMKA SPF range launch

SIMKA, in collaboration with Aestheticá Byron Bay, unveiled its highly anticipated new SPF range.

EVENT: ghd Iced Luxe holiday collection launch

ghd hair celebrated the launch of its 2024 holiday collection

EVENT: Goldwell Dally Ms Style Suite

Supporting the Style Suite for the third year running, Goldwell created hair looks for female NRLW players, along with wives and partners.

EVENT: esmi Skin Minerals summer soirée

esmi Skin Minerals celebrated an Aussie summer with a BBQ feast put on by North Bondi Fish.

EVENT: Vegamour GRO+ Advanced Hair Serum

The hair wellness brand celebrated the launch of its new GRO+ Advanced Hair Serum into the Australian market.

EVENT: Ageless Radiance Club

The sold-out event was a celebration of beauty, wellness, and longevity.

EVENT: Lancôme celebrates Génifique Ultimate launch

After 27 years of groundbreaking research, Lancôme has launched its latest skincare innovation

IMG name new partners and dates for Australian Fashion Week 2025

Two exciting partners for the event have been announced.

David Jones celebrates new flagship beauty floor opening

David Jones celebrated the re-opening of the Beauty Floor at its iconic Bourke Street Flagship.

EVENT: Inside the House of Sephora press day

This season’s House of Sephora returned with a curation of the latest beauty launches.

EVENT: Wella Professionals Illumin-Era launch

The event celebrated the launch of the new Wella Professionals colour range, Illumina, inspired by the golden hour trend.

EVENT: REVLON celebrates International Lipstick Day

For one night only, Luna Park’s world-renowned face had a REVLON makeover.

EVENT: Inside the GLASSHOUSE FRAGRANCES Into the Woods launch

The collection is inspired by the scents of fantastical woodlands.

The Australian Women’s Weekly announces inaugural Health Summit

The title has created the summit in response to The Weekly’s 2023 Voice of Australian Women Survey.

Swisse transforms Bondi Icebergs

Many influencers attended to bask in the sun and try the products.

EVENT: Krumbled Foods x Chemist Warehouse

Guests joined Krumbled Foods founder, Keira Rumble and host, Renee Bargh at The Chiswick Woollahra for an intimate lunch.

EVENT: esmi Skin Minerals celebrates 8 years with Sarah's Day

Guests were invited to start the day with a pilates class followed by a house filled with esmi hero products.

The influencers who drove AFW's multi-million PR value

Let's dive into the top influencers who drove Australian Fashion Week's incredible results.

Australian Fashion Week 2024 key stats report

Let's take a look at the reach, engagement and value the coverage received.

EVENT: BIODERMA Atoderm 2-in-1 Oil launch

To celebrate the innovative new offering, the brand hosted two beautiful events in Sydney.

AFW 2024 backstage report: Karla Špetić

Get the look from the Australian Fashion Week Revlon Professional x Karla Špetić show.

An exciting first for Estée Lauder

Estée Lauder is the first beauty brand to partner with Vivid Sydney in its 14-year history of the festival.

AFW backstage beauty reports hub

Go backstage at the 2024 Australian Fashion Week presented by Pandora.

AFW 2024 backstage report: Mariam Seddiq

Get the look from the Australian Fashion Week Embryolisse x Mariam Seddiq show.

AFW 2024 backstage report: INJURY

Get the look from the Australian Fashion Week Embryolisse x INJURY show.

AFW 2024 backstage report: BLANCA Studio

Get the look from the Australian Fashion Week Embryolisse x BLANCA Studio show.

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