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Latest News
Trends
Thu 10 Apr 2025
March 2025: What the media were searching for
Each month sees new trends arise for searched keywords, and March was no different.
Tue 8 Apr 2025
The top 10 most-followed TikTok creators in 2025
These creators play a significant role in TikTok’s popularity.
Mon 7 Apr 2025
Gen Z beauty trends: The generation shaking up the industry
They aren’t just following trends, they are redefining them.
Fri 14 Mar 2025
February 2025: What the media were searching for
Whether you work for a media outlet, brand or PR agency, it’s always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Thu 13 Mar 2025
Best budget-friendly beauty buys revealed
Check out these affordable must-haves for every routine.
Fri 7 Mar 2025
Beauty and wellness forecast for 2025
These categories are showing massive growth on last year.
Thu 13 Feb 2025
January 2025: What the media were searching for
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for January.
Wed 29 Jan 2025
December 2024: What the media were searching for
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for December.
Thu 16 Jan 2025
The most tagged PR agencies on Instagram stories
Our friends at MVO tracked over 4,400 Australian influencers’ Instagram stories for its clients in 2024.
Fri 13 Dec 2024
November 2024: What the media were searching for
To help gain a true insight into what was top of mind for the industry, let's take a look back at BD's media insights report for November.
Fri 13 Dec 2024
Trends report: Industry experts share predictions for 2025
Key winners of the Australian Hair Industry Awards 2024 and Australian Beauty Industry Awards 2024 share their trend predictions for 2025.
Fri 29 Nov 2024
Top 5 body care trends revealed
In a post-Covid world, the body care category has seen a surge in consumer interest, with self-care made a priority.
Wed 17 Jul 2024
The return of the sheet mask
Sheet masks are re-emerging the skincare world, with searches up on last year.
Fri 12 Jul 2024
All eyes on coloured mascara
The latest emerging makeup trend.
Wed 12 Jun 2024
The influencers who drove AFW's multi-million PR value
Let's dive into the top influencers who drove Australian Fashion Week's incredible results.
Fri 7 Jun 2024
BEAUTYDIRECTORY media insights – May 2024
What the media have been searching for on BD.
Thu 6 Jun 2024
Australian Fashion Week 2024 key stats report
Let's take a look at the reach, engagement and value the coverage received.
Mon 27 May 2024
Top hair trends from Australian Fashion Week 2024
Chris Hunter, Shark Beauty hair director, the official hair tool partner of Australian Fashion Week shared his top trends.
Thu 23 May 2024
Each country's favourite beauty brand revealed
Looking at the most searched beauty brands worldwide, Cosmetify reported that there were some interesting trends in 2023.
Tue 7 May 2024
The beauty brands on the rise
The latest Cosmetify Index report is here, let's have a look at what brands are on the rise for 2024.
Thu 2 May 2024
The hottest beauty brands ranked
The data is based on social following, engagement, and number of Google searches.
Wed 10 Apr 2024
TikTok search reveals hair trends for 2024
Take a look at the top five hair trends to keep on your radar.
Elle Macpherson for PayPal at Melbourne Fashion Festival 2024
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Elle Macpherson for PayPal at Melbourne Fashion Festival 2024
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Thu 7 Mar 2024
TikTok-driven beauty trends to know in 2024
Trendalytics has broken down the top beauty trends they expect to grow within retail and traditional media this year.
Tue 23 Jan 2024
10 social media trends you need to know in 2024
Here's what will shape your social media strategy this year.
Wed 10 Jan 2024
BEAUTYDIRECTORY's 2024 beauty trend predictions
Out with the old and in with the new
Mon 18 Dec 2023
BD's media insights report 2023
We're taking a look back at the year's top news, events and keywords.
Fri 15 Dec 2023
Top product searches of the year revealed
What beauty products topped the Google charts in 2023?
Thu 14 Dec 2023
Google’s top beauty trends of 2023
The annual ‘Year in Search’ report is here.
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